The term micro-celebrity may seem like a contradiction. After all, no-one wants to be a celebrity and have a small career… am I right?

But that is not what the term means…

Micro-celebrity doesn’t mean small or b-grade, it refers to your circle of influence. A micro-celebrity refers to a celebrity in a niche, for example a fitness celebrity may be known world wide in the fitness industry and in the world of fitness savvy/envious consumers.

All is not lost in your drive to grow!

If you establish yourself as a small influencer across many niche’s, you may get lost in the crowd, reducing your chance to get noticed. Building yourself into a large influence in a single or minimal range of niches can be the notice you need to expand your career and grow your opportunities.

How does this help?

Understanding your niche is the key to success, it enables you to:

• Standardise your message
• Create measurable analytics (key for success)
• Establish your presence (your presentation and brand)
• Reduces the time and money wasted outside of your influence
• Attracts the best sponsorship opportunities
• Maximises your revenue channels
• Identifies missed opportunities

What we can do together?

Plan you brand and presence

Your brand and image should appear consistent across all media and channels.

In establishing a consistent presence across all your work, we create an identity that is readily identifiable, marketable and will offer a great endorsement icon for their endorsement drives.

Establish Process and Standardization

Creating a process for marketing will allow you to apply your brand to your work simply and reliably. As we create a standard for your message and presence, you gain freedom in your work and message. Even better you can get your team to carry out work and they will all be consistent.

Strategies

Strategies are the only way to really grow, if you can work towards a goal like audience growth, gaining sponsorship, establishing revenue streams, etc. Then your work becomes directed, measurable and specific to achieving it.

Plan

Working to plans keeps your efforts on task, allows us to measure your performance and adjust our strategies where necessary.

Automate

Automate your life to maximise your exposure, create a scalable platform that can grow as your audience grows without major increases in time, money and effort for support.

What are you waiting for?

Come say Hi… it’s free! Give our team an opportunity to tell you more and see if you want to give us the chance to boost your efforts and build your amazing story.